Client workQUESTATES
Curated villas, apartments and penthouses on the Costa del Sol — with a map view and a multilingual interface.
Google Ads and Meta Ads that lead to real enquiries.
Paid advertising works when three things line up: the right audience, a page built for that audience, and tracking that shows which clicks became enquiries. I set up and manage Google Ads and Meta Ads campaigns with all three in place, and report on spend and results without inflating them.
Who this service is for
- Local businesses that want enquiries, bookings or calls from people searching nearby.
- Real estate agencies and services reaching buyers and tenants on the coast and abroad.
- Restaurants, venues and events promoting on Instagram and Facebook.
- Businesses already running ads that cannot tell what the budget brings back.
What it solves
- Budget spent on clicks that never turn into messages or calls.
- Campaigns sending traffic to a slow or generic page.
- No conversion tracking, so decisions are made on impressions and likes.
- Accounts set up once and never adjusted.
What the work includes
- Account and campaign structure: Search, Performance Max and Meta campaigns suited to the goal.
- Keyword and audience research, negative keywords, geographic targeting for Marbella, Málaga and the Costa del Sol — or any other region.
- Ad copy and creatives in the languages your customers use.
- Landing page recommendations, or a dedicated page built for the campaign.
- Conversion tracking: Google Ads conversions, Meta Pixel and Conversions API, GA4 — with consent handling.
- Ongoing management: bids, budgets, tests, and regular reporting on spend, clicks, enquiries and cost per enquiry.
How we start
Define the goal and the action to measure
A call, a form, a booking or a WhatsApp message — one clear outcome per campaign.
Audit or set up the account, agree the budget
Existing accounts are audited for waste first; new ones are built from scratch.
Launch with tracking verified
No campaign goes live until conversions are recorded correctly.
Optimise and report
What worked, what changed, what comes next — in plain numbers.
Related work
Questions about this service
What budget do I need?
The advertising budget is paid to Google or Meta directly and depends on the market and the goal. I suggest a starting budget after looking at the competition for your keywords and area; the management fee is quoted separately.
Do you guarantee results?
No. Nobody can guarantee a number of customers from advertising. What I commit to is correct setup, honest tracking and regular adjustments based on real data.
Google Ads or Meta Ads — which one?
Google Ads reaches people already searching for what you offer; Meta Ads reaches people by interests and location. Many local businesses use both, with a different goal for each.
Can you fix an existing account?
Yes. An audit shows what is wasting budget: wrong match types, missing negatives, broken tracking, weak landing pages. Then we fix the structure instead of starting over.
Will I see the reports and keep the accounts?
Yes. You keep ownership of the ad accounts, and reports show spend, clicks, enquiries and cost per enquiry. A click or a message is reported as such — never as a sale.