Client workQUESTATES
Curated villas, apartments and penthouses on the Costa del Sol — with a map view and a multilingual interface.
More people ask questions to AI assistants and get an answer instead of ten links. Answer engine optimisation (AEO) is the work of making your site and your information easy for those systems to find, understand and cite accurately. It is not a trick and not a purchased recommendation: it is clear pages, consistent facts, honest answers and the technical access those systems need.
What AI assistants and search say about you today, and why.
Pages, structured data and consistency across sources.
FAQ and explanatory content for the questions customers ask.
These systems change quickly; the content is checked against them.
No — and be careful with anyone who does. These systems choose their own sources. The work makes your information accurate, accessible and useful, which is what gives it a chance to be used.
They overlap. Good SEO is the foundation; AEO adds a focus on direct answers, clear facts, structured data and consistency across sources. Most of the work benefits both.
There is no evidence that a file or a tag makes an assistant recommend a site. What matters is readable, accurate content and technical access. I focus on that and avoid tricks that could get a site penalised.
By checking how assistants describe the business over time, by referral traffic from AI tools in analytics, and by enquiries that mention them. The measurement is imperfect, and I say so.
Yes. Answers follow the language of the question, so content in the languages your customers use matters.